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UNC RESEARCH OPPORTUNITIES INITIATIVE (ROI) BRINGS HOME EMMY AWARD

DURHAM – StoryDriven announces that the National Academy of Television Arts & Sciences,
Nashville/Midsouth Chapter, recognized its partner, UNC Research Opportunities Initiative
(ROI), for excellence in visual storytelling with an Emmy Award on Saturday, Jan. 20, 2018, in
Nashville, Tenn. StoryDriven is a Durham-based Emmy Award-winning storytelling firm,
specializing in human-centered mini-documentaries.

“The competition this year was fierce – there were more than 900 entries this year from 131
different production companies and television stations across the region – so we were thrilled to
receive four nominations and to win one award,” said Nathan Clendenin, Founder and CEO of
StoryDriven.

The Academy recognized UNC ROI’s “Harvesting Clean Energy” video with an Emmy Award in
the Technology category. Specifically, the award is for excellence in coverage of technology
industry stories and related subject matter. The video’s first success was amassing more than
30k views on Facebook when it first launched.

“Harvesting Clean Energy” – fondly called “Pickle Power” – showcases the collaborative
partnership between Mt. Olive Pickle Company in Mt Olive, N.C., NC State University, East
Carolina University and UNC-Chapel Hill in exploring salinity gradient energy, an inexhaustible
clean energy resource for North Carolina. A multi-university endeavor, the project seeks to
harness salinity gradients for electricity generation, energy storage and wastewater treatment.
As the video shows, the brine waste from Mt. Olive Pickle Company proves an interesting
opportunity for a mutually-beneficial partnership between academia and industry.

“UNC ROI, funded by the NC General Assembly, invests in strategically important research
projects with the intention of fostering innovation and bringing about new ways of solving
complex scientific challenges,” said Dr. Erin Hopper, former Research Director of UNC ROI and
currently Associate Chair of the Department of Applied Physical Sciences at UNC. “These
projects have the potential to promote economic development and position North Carolina as a
leader in strategically important research areas. The video produced by StoryDriven does an
excellent job showing how UNC ROI promotes important research that is creative, collaborative
and cross disciplinary.”

To date, StoryDriven has earned more than 15 Emmy nominations and received 8 Emmy
Awards. This year’s award-winning video can be found at the link below:
“Harvesting Clean Energy” – UNC ROI

For more information about the Mt. Olive Pickle Company salinity gradient energy partnership,
click here.

About StoryDriven
StoryDriven is a Durham-based Emmy Award-winning storytelling firm, specializing in
human-centered mini-documentaries. For more information, please visit
http://www.wearestorydriven.com.

About UNC Research Opportunities Initiative (ROI)
The UNC Research Opportunities Initiative provides targeted funding for innovative and
potentially game-changing research projects. Priority areas include Coastal & Marine Science;
Data Science; Pharmacoengineering; Defense, Military & Security; Energy; and Advanced
Manufacturing. For more information, please visit https://roi.northcarolina.edu.

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