Mt. Olive Pickles Announces Official Partnership with the National Wheelchair Basketball Association, Supports Paralympic Athletes in Paris
For immediate release: August 1, 2024
CHARLOTTE, NC – It’s a pickle partnership of global proportions.
Mt. Olive Pickle announces its role as the official pickle and pickle juice provider for the National Wheelchair Basketball Association (NWBA), in a national sponsorship that supports the NWBA all the way to Paris this summer.
The NWBA is the longest standing and largest Disabled Sports Organization in the world. It was founded in 1949 to provide individuals with physical disabilities the opportunity to play and learn wheelchair basketball.
“Mt. Olive is so proud to be a national sponsor of the NWBA, and we look forward to cheering on these incredible athletes in the Paralympics in the coming weeks,” said Mt. Olive Pickles Executive Vice President of Sales and Marketing Greg Smith.
Mt. Olive Pickles is working with the NWBA to help spread their mission: Lead the sport of wheelchair basketball through increased participation and representation, while fostering a lifelong community of impact for our members and their families.
The National Wheelchair Basketball Association is the recognized National Governing Body for Wheelchair Basketball by the International Wheelchair Basketball Federation and the United States Olympic & Paralympic Committee. The NWBA trains and selects teams for participation in the Paralympic Games, World Championships, and other international competitions.
The U.S Men’s and Women’s National Teams are set to compete in the upcoming Paris 2024 Summer Paralympic Games, scheduled for August 28 – September 8.
The men are two-time defending gold medalists, looking to become the first Paralympic team ever to win gold at three consecutive summer games. The women aim to retain their position on the podium for a third consecutive games.
Mt. Olive Pickle Company is America’s No. 1 best-selling pickle company. Organized on January 2, 1926, the company today employs more than 1,200 people who pack and sell more than 230 million jars of product annually.
“Ninety-eight years ago, a group of business leaders organized our company as a way to improve their hometown,” said Smith. “We strive to remember our roots by engaging with our local community here in the Carolinas and beyond.”
Mt. Olive believes a strong company can help make a strong community. It focuses on producing quality, innovative products and serving customers well. In FY 2023 Mt. Olive provided more than $900,000 in financial support and products to dozens of nonprofit and civic organizations.
About Mt. Olive Pickle Company
Mt. Olive Pickle Company, Inc. is located at the Corner of Cucumber & Vine in Mount Olive, North Carolina. Local business leaders formally organized it in 1926 as a way to create a new market for area farmers. Today, Mt. Olive Pickle packs and sells well over 230 million jars of pickles, peppers and relishes annually, dominating the US retail pickle market. The company employs over 1,200 Pickle People in its North Carolina operations. Mt. Olive Pickle Company is the largest privately-held pickle company in the nation, with operations encompassing 1.5 million square feet of production and warehouse space spread over 250 acres.
About the National Wheelchair Basketball Association
The National Wheelchair Basketball Association is the recognized National Governing Body for Wheelchair Basketball by the International Wheelchair Basketball Federation and the United States Olympic & Paralympic Committee. The NWBA trains and selects teams for participation in the Paralympic Games, World Championships, and other international competitions. The NWBA was founded in 1949, and today consists of 3,000 members aged 5-65, with 240 teams over 40 states. For more information, visit: www.nwba.org.
Contact:
Catey Labban || Digital Marketing Manager || clabban@mtolivepickles.com